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Welcome back to Foodtech EYES where we deliver the latest global food innovation news and community updates from UnlocX.


As we enter August, extreme heat continues across Japan. At the startup event “IVS” held in Kyoto,the fusion of Japanese cuisine and food tech emerged as a key topic of interest. Akiko from UnlocX took the stage as a moderator for a panel discussion exploring that future.


When envisioning the future of food, it’s essential to consider not only technology and culture, but also the question of how new ideas are accepted. In this issue, we highlight articles that examine psychological resistance and cultural context under the theme, “What does it take for new foods to be embraced?” What lies ahead for the “future of food” that technology alone cannot deliver? Let’s uncover hints from this week’s featured stories.and international stories—examining the future of food through the lenses of technology, markets, and daily life.


This edition is an English  translation of the original Foodtech Eyes in Japanese published on August 6, 2025.

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👉Contents

・INSIGHTS from RECENT MUST READ ARTICLES

・MUST READ ARTICLES

・COMMUNITY NEWS




INSIGHTS from RECENT MUST READ ARTICLES


✍One of this issue’s themes is “What does it take for new foods to be embraced?” This week’s featured articles reveal a clear reality: being “scientifically good” is not enough to make people eat something new.


The first article highlights a wave of closures among insect-food startups in Japan. Despite their high nutritional value and low environmental impact, humans have an instinctive wariness toward unfamiliar foods, where the psychological barrier often outweighs concerns about taste or safety. Overcoming this “emotional wall” may be one of the most critical challenges for the future spread of food tech.


Meanwhile, a WIRED article reports on the renewed appreciation for MSG (umami seasoning) in the United States—a product once misunderstood and avoided. This suggests that “taste literacy” is being reconstructed. By unraveling the “seems unhealthy” image and reengaging with the idea of deliciousness, new acceptance can emerge. Again, it’s not logic but sensory understanding that holds the key.


Another piece points out that the slow adoption of agritech often stems not from a lack of good technology, but from the absence of the environment and ecosystem needed to make full use of it. Even with technology adoption, relationships and a sense of buy-in are indispensable.


Lastly, McDonald’s in India has launched a plant-based protein topping called “Protein Plus.” Acceptance of plant proteins varies greatly by region—while growth has stalled in the U.S. and Australia, it continues steadily in Europe. The question is: how will India respond? Here too, beyond functionality, alignment with cultural context seems to be the key.





▶ The EYES editorial team has curated and published a database of 30 handpicked MUST READ articles to help you stay on top of the latest in food innovation.

(Covered Areas:Market Overview, Future Food, Food AI, Personalization, Food Manufacturing, Future Retail & Restaurant, Future Kitchen, Agriculture, Sustainability & Regeneration, Local Food System, Partnership & Ecosystem, Food for Well-being, Eater’s Trend, etc)


Information from the SKS JAPAN Community



【EVENT】Hints for Regenerative Urban Development Through Food – Lessons from Culinary Nations Such as Spain and Italy (8/20) NEW


Future Food Institute (FFI) will host Regenerative City Inspiration Talk – Rethinking the Future of Regenerative Cities from Tokyo! as part of the monthly events for the 2025 Tokyo Living Lab.

The fourth session in this series, taking place in August, is titled “Hints for Regenerative Urban Development Through Food – Lessons from Culinary Nations Such as Spain and Italy.” Drawing on examples from gastronomic powerhouses like Spain and Italy, the event will explore how food can serve as a catalyst for regenerative city-making.

Our guests include Hirotaka Tanaka and Akiko Okada from UnlocX, both of whom spoke at the global food tech conference Food 4 Future (F4F) held in Bilbao, Spain, in May, as well as Akihiro Sawada, Director of the Food & Innovation City Promotion Office in the Urban Development Promotion Department at Tokyo Tatemono Co., Ltd. Sawada conducted a workshop at the Basque Culinary Center (BCC) in San Sebastián, Spain, also in May, and has been actively collaborating with the BCC.Facilitated by Masanori Fukada of the Future Food Institute, the session will feature case studies from Italy—where FFI is based—followed by a talk session with the guests on food and regenerative urban development in Spain and Italy. The latter half will include a discussion with participants.


Click here for more details

【EVENT】 Higashi-Mikawa FOOD DAYS 2025 (Sept. 19–20) NEW
Higashi-Mikawa—a place where life thrives through food—will once again host its biggest annual event: two exhilarating, chaotic days where producers, chefs, buyers, startups, and people from all walks of life come together.This event gathers captivating content and inspiring individuals connected to Higashi-Mikawa’s “food and agriculture” to share stories, exchange ideas, and connect. UnlocX CEO Tanaka will speak at the opening talk. We hope to see you there! 

Click here for more details

【EVENT】Food & Beverage Revolution (Dec. 1) NEW

Food & Beverage Revolution is a monthly gathering where restaurant tech professionals meet and exchange drinks and ideas with prominent figures from the industry. The event aims to energize the food service sector by fostering communication among all participants, creating networking opportunities, and sparking new DX (digital transformation) ideas.

This session’s guest will be Hirotaka Tanaka, CEO of UnlocX Inc.(From the official website)

Click here for more details

【PODCAST】“Tabemono Radio” & The Future of Foodtech Podcast “Tabemono Integral”

We are proud supporters of Tabemono Radio, a podcast with the theme “Learning about food in an engaging way.”Hosted by two chef brothers who run a restaurant in Shizuoka, Japan, the show takes a deep dive into food from a historical perspective.Using familiar foods as a starting point, they explore the structures of the social systems that shape our lives today.And on Tabemono Integral, a show focusing on foodtech, we also join the conversation to discuss the future of foodtech together.

Although the episodes are in Japanese, we encourage anyone interested to give it a listen!

Click here for Tabemono Radio

Click here for Tabemono Integral


【BOOK】The Science and Cooking Class (by Michael Brenner)

*This is Japanese translated version


The popular Harvard University lecture series is now available as a book—complete with recipes from world-renowned chefs!

Cooking gets even more delicious with science: understand protein denaturation and you can make the perfect boiled egg; master heat conduction and you can cook the perfect steak.

Packed with Instagram-worthy recipes from famous chefs and numerous at-home experiments (with full-color photos), this book brings Harvard’s celebrated course to your kitchen.



Click here for more details

See you in the next Foodtech EYES! 


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