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Welcome back to Foodtech EYES where we bring you the latest global food innovation news and community updates from UnlocX.


Our editorial team follows food-related news every day, and as we read many articles, we notice that behind the same challenges, “crisis and hope” often coexist. For example, while global warming is causing a decline in domestic mackerel catches , yellowtail catches in Hokkaido are rapidly increasing. While the declining farming population is seen as a serious issue, there is also a noticeable trend of athletes and professionals from other industries entering agriculture. News that may appear as "shrinkage" or "decline" when viewed in isolation can emerge as "new possibilities" when viewed from another perspective. Perhaps these contrasts hold hidden clues for thinking about the future of food.


At Foodtech Venture Day NEO, which will be held on August 26th, there will be pitches that will allow you to experience the appeal of machines and devices, one of Japan's strengths. We hope you’ll join us in person! Click here for details on participating companies and to apply https://event.unlocx.tech/event/14357


This issue brings you a carefully selected selection of noteworthy articles from Japan and abroad.


This edition is an English  translation of the original Foodtech Eyes in Japanese published on August 18, 2025.

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👉Contents

・INSIGHTS from RECENT MUST READ ARTICLES

・MUST READ ARTICLES

・COMMUNITY NEWS

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INSIGHTS from RECENT MUST READ ARTICLES

✍This issue's MUST READ features articles with the keywords "tea" and "China."

In Japan, the shift to black tea is becoming clear against the backdrop of declining green tea consumption. There are now more than 1,000 cultivation sites nationwide, and a new category known as "Wakocha" (Japanese black tea) is growing rapidly. Japanese black tea is gaining a presence in the global market, with young people in Japan preferring its mild taste and receiving high praise at overseas tasting competitions.

Meanwhile, matcha is rapidly gaining popularity in China. In Japan, where traditional production methods are maintained, supply cannot keep up with demand, resulting in rising prices and supply restrictions. However, Tongren City in Guizhou Province has declared itself the "matcha capital of China" and is aiming to become the world's number one producer. Leveraging cost competitiveness through mass production, the city is expanding its supply to Starbucks and Japanese companies. While it is said that matcha still falls short of Uji matcha in terms of quality, such as taste and aroma, it is likely to increase its presence in the future through strategies to improve its brand power and combine it with cultural experiences.

Speaking of China, in an interview with the co-founder of Dao Foods, an investment company for alternative protein technology , we discussed a wide range of topics related to AI in the food industry, which is rapidly developing in China. From demand forecasting to reduce food waste, to precision agriculture using drones and sensors, to the development of alternative proteins, Chinese AI companies are transforming the food system across its entire range. In particular, in the development of new ingredients derived from plant-based meat and fungi, machine learning is optimizing taste and texture, potentially shaping the next generation of food culture.

One example of this trend is the robot restaurant that opened in Beijing. In addition to serving drinks and meals, humanoid robots modeled after poets and scientists will also provide commentary and entertainment at the table. A restaurant where an Isaac Newton robot uses physics to explain the food... it’s a truly unique experience, but China has invested over $20 billion in subsidies for its robotics industry over the past year, and it shows the country's commitment to the industry.

MUST READ ARTICLES

The article mentioned above is here👇


📌EATER’S TREND

Young people switch to Black Tea

Nikkei Newspaper 2025/8/4


📌MARKET OVERVIEW

Japan faces shortages, China mass-produces... The rapid growth of "China's Matcha Capital" following in the footsteps of Kyoto and Uji

36Kr 2025/8/9


📌FOOD × AI

AI in China. Transforming the food system for a brighter future

AgFunder News 2025/8/5


📌FUTURE RETAIL & RESTAURANT

Robot Restaurant Opens in China Technology Zone

IOT WORLD TODAY 2025/8/12



▶The EYES editorial team has curated and published a database of 30 handpicked MUST READ articles to help you stay on top of the latest in food innovation.

(Covered Areas:Market Overview, Future Food, Food AI, Personalization, Food Manufacturing, Future Retail & Restaurant, Future Kitchen, Agriculture, Sustainability & Regeneration, Local Food System, Partnership & Ecosystem, Food for Well-being, Eater’s Trend, etc)


Information from SKS JAPAN Community

[EVENT] Hints for regenerative urban development through food: Learning from food-rich countries such as Spain and Italy (August 20th)

The Future Food Institute (FFI) will be holding a series of monthly events for Tokyo Living Lab in 2025: Regenerative City Inspiration Talk - Let's think about the future of regenerative cities from Tokyo!
The fourth installment of this series, held in August, will be titled "Hints for Regenerative Urban Development Through Food: Lessons from Food Nations, Spain and Italy," and will explore regenerative urban development through food, drawing on examples from gourmet countries like Spain and Italy. Our guests will be Hirotaka Tanaka and Akiko Okada of UnlocX, who spoke at the global food tech conference "Food 4 Future (F4F)" held in Bilbao, Spain in May of this year, and Akihiro Sawada, head of the Food & Innovation City Promotion Office in the Urban Development Promotion Department at Tokyo Tatemono Co., Ltd., which actively collaborates with the Basque Culinary Center (BCC) and conducted a workshop at the same event in San Sebastian, Spain, in May. The facilitator will be Masanori Fukada of the Future Food Institute. He will introduce examples from Italy, where FFI is based, and will hold a talk session with the guests on food and regenerative urban development in Spain and Italy. A discussion with participants is also planned for the second half of the event. (From the official website)

Learn more


[EVENT] Foodtech Venture Day NEO Vol.4 ~ Machines & Devices x The Future of Food and Agriculture (8/26) NEW

Japan has made its presence felt as a high-tech nation, leveraging its "manufacturing capabilities" and "integration capabilities," and has produced innovations that have excited the world since the 1980s. Although it has now fallen back from its leadership position, its knowledge of device development and mechatronics remains among the best in the world.

A visit to FOOMA, the food machinery exhibition, will give you a real sense that Japan's outstanding technological capabilities are still alive and well. While FVD NEO Vol. 2 focused on the theme of "Japanese Tradition x Technology," this time the focus will be on "machines and devices." Food processes such as farming, manufacturing, and cooking always require "tools" and "machines." Even with advances in digitalization and AI, real machines and devices will ultimately be essential. That's why understanding their evolution should help paint a picture of the future of food and agriculture.

Approximately 6 to 8 pioneering companies are scheduled to take to the stage on the day, and there will also be a special session at the beginning to discuss the "potential of Japanese devices." Please come and join us!

Learn more



[EVENT] Higashi Mikawa FOOD DAYS 2025 (September 19-20)

Higashi Mikawa is a place that lives on food, and for two days, producers, chefs, buyers, startups and people from all walks of life will come together for a truly exciting and chaotic event. This annual event is coming again this year.

We bring together people and content related to food and agriculture in Higashi Mikawa to discuss and connect with each other.

"Higashi Mikawa FOOD DAYS" held. (From the official website)

Our company's Tanaka will be speaking at the opening talk. Please come along!

Learn more



[EVENT] Food and Beverage Revolution (12/1)

"Food Revolution" is a gathering where people involved in restaurant tech gather with prominent industry figures to chat and drink, in order to boost the food and beverage industry. It is held once a month as a place for all participants to communicate, build connections, and generate new DX ideas. Guest: Hirotaka Tanaka, CEO of UnlocX Inc.

*This is an event with limited participants. Please check the official page below for details.

Learn more



[PODCAST] Cutting-edge food tech radio show "Tabemono Integral" #21 Signs of evolution "outside" ②: A new era of agriculture pioneered by gamers and the need for cross-disciplinary collaboration

Gamers will change the future of agriculture!? Self-driving tractors, radio-controlled lawnmowers, food valley concepts... In the face of climate change and population decline, the question is how to combine different fields. When agriculture, technology, and local culture intersect, the seeds of a new future begin to sprout. (From the official website)


Watch the episode here


[PODCAST] Food Radio ~Learn about food in an interesting way~ #262 (s29-4) Is there a way to eat "hamburger" in America? ~ Hamburger steak made with minced meat and ground beef ~

It is said that there is no such thing as a hamburger steak in modern America, but is that really true? We will look at this mystery from around 1889. We will also look at the history of minced meat, taking into account the social background of Japan's first hamburger-style steak on February 11, 1882, which was derived from minced meat. (From the official website)


Watch the episode here


The podcast can be listened to on various audio streaming platforms, including the above link (Spotify).

Tabemono Radio is currently looking for supporters to help support our activities! Please support our activities to help people learn about food in an interesting way here .



[This month's Sustainable Food Museum]

The Sustainable Food Museum in Nishi-Shinbashi is a hub that exhibits and introduces new ideas and services from 100 carefully selected companies related to new sustainable ingredients, including food tech startups.


Our limited-time August menu is a collaboration with three companies! We offer a menu perfect for summer, including affogato and vegan ice cream. Click here for details.


[EVENT] Sustainable Food Night #29 "Development of Biomaterials Using Unused Resources - Fermentation Technology Leads to a Circular Economy" (8/21) NEW

At Sustainable Food Night #29, we will be welcoming Rina Sakai, CEO of Fermenstation Co., Ltd. as our guest and holding a talk session and tasting social gathering under the theme of "Developing biomaterials using unused resources - A circular society pioneered by fermentation technology"!

Fermenstation Co., Ltd. is a company that uses fermentation technology to transform discarded resources into new forms, aiming to build a society that regenerates and recycles. At the event, we will be delving into the topic of developing biomaterials that utilize unused resources, with moderators providing an honest and in-depth discussion! Each session is designed to be casual and fun for everyone, whether you have specialized knowledge or not, so please feel free to join us.

Learn more


[EVENT] Sustainable Food Showcase vol.9 [Tasting the Earth: How to create a brand that conveys the global environment and deliciousness, and is a "choice" brand?] NEW
The 9th Sustainable Food Showcase will feature three amazing companies: Green Ace Co., Ltd. and Da Latee!

The pop-up talk session on Friday, September 19th will feature appearances by Shinnosuke Nakamura from Green Ace Co., Ltd., Akio Nakamura from Dishwill Co., Ltd., and Junya Oshima from Da Latee.

Don't miss this talk session that is sure to be exciting!

*Please note that the speakers are subject to change.

Learn more


[BOOK] The Cultural History of Eating Styles (by Chinami Jibe)

Food etiquette that shaped society!

How to use cutlery, how to cut food, how to serve food, how to serve...

How have people changed the way they eat?

This book traces the history of the period, from royal banquets to restaurant meals and even dinners for the common people. (From the publisher's website)

Learn more 


See you in the next Foodtech EYES! 


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